If there is a short top 5 list of digital disuptors, Netflix is in that list. Netflix is not only a digital pioneer, it disrupted industries and changed consumer behavior. Netflix is a digital leader and many companies aspire to be the Netflix in their business. A lot can be learned from Netflix. This article from HBR is a good start.
From HBR: To See the Future of Competition, Look at Netflix
I’ve been following Netflix since 2005, when I first visited its headquarters in Silicon Valley and interviewed Reed Hastings, its founder and CEO. I don’t think I’ve learned more about strategy, technology, and culture from any other company I’ve studied. It’s a stretch to claim that everything I know about business I learned from watching Netflix, but there’s no doubt that many leaders can see glimpses of the future of competition and innovation by looking at how the company does business.